Knowledge that moves you forward
Practical articles on websites, apps and working digitally — without the hype.
42 hours versus 5 minutes: the most expensive delay in small business
On average it takes 42 hours before a business responds to an inquiry — and 23% never respond. What that delay costs, and what happens when you answer within 5 minutes.
See it first, then sign: why I build a working demo before we talk money
Buying a website is a trust problem. So I flipped the order: first a working demo for your industry, then a quote. Here is how that works in practice.
7 things to look for in a website for your business
A practical checklist for business owners: what to look for in a new website, from speed and mobile to findability and ownership.
What does a website cost in the Netherlands in 2026?
An honest overview of what a professional website costs in the Netherlands in 2026 — by type, what drives the price, and what to watch for.
Why speed is your best salesperson
A slow website loses customers before they ever see your offer. Here is how to keep it fast.